Deference Between IT Company, Software Company and Software Marketplace
| Criteria | IT Company | Software Company | Software Marketplace |
|---|---|---|---|
| Main Focus | Providing IT services to other businesses or clients | Developing and selling software products | Connecting buyers and sellers of software products |
| Revenue Model | Usually project-based or contract-based | Typically based on licensing and subscriptions | Commission-based on software sales or subscriptions |
| Primary Offering | Customized IT solutions and services | Software products such as applications and platforms | Wide variety of software products from multiple vendors |
| Workforce | Often a mix of developers, engineers, and consultants | Primarily developers and engineers | Relatively small core team managing marketplace platform |
| Clientele | Wide range of businesses and industries | Often focused on specific industries or niches | Individual consumers, small businesses, and enterprises |
| Innovation | Tends to be more focused on practical solutions | Tends to be more focused on cutting-edge technology | Tends to offer a mix of practical and cutting-edge solutions |
| Sales and Marketing | Primarily sales-driven with emphasis on relationship building | Primarily marketing-driven with focus on branding and customer acquisition | Primarily marketing-driven with focus on promoting the marketplace and its offerings |
| Scalability and Growth | Growth can be limited by the need for physical presence and personal interaction with clients | Highly scalable with potential for rapid growth and expansion | Highly scalable with potential for rapid growth and expansion |
| Examples | IBM, Accenture, Deloitte | Microsoft, Oracle, Adobe | Apple App Store, Google Play Store, Salesforce AppExchange |